• About US

    About Us Image

    We work as a team. That's who we are. And what we do. We collaborate with our clients. And with talented partners. Working side by side to develop initiatives, launch a new product, reposition a brand or a company. We collaborate as a team. Because it works.

    For each job, we bring together a team of the best talent available for the task at hand. Our model is not new. Production companies in the film industry have always worked this way. A core group develops a project and adds talent as production approaches. When the film is done, it's back down to the original group. It's the challenge of the project that brings them together, and the pleasure of working with other trusted talents - true professionals - that keeps them coming back.

    Our group consists of some of the most talented people in the advertising and communications industry, ranging from strategists, researchers and niche specialists to creatives and production artists. We all share the bond of approaching work with both joy and professionalism.

    We've found that we thrive on working with companies that are in the midst of major change or launching new brands. Or trying to revitalize a slightly tired brand. A new product or distribution channel or geographical market. A need for new marketing and communications strategies. New leadership. And so on. Our goal is to help our clients make sure that this dynamic isn't something that happens to the brand, but is directly guided by it. We are your marketing and communications partners for brand-led change.

    Our depth of experience in general, and our ability to call on specialists in your specific market mean we'll be able to get up to speed quickly, work with you to deliver more targeted and meaningful results and prove to be more cost-effective than other resources. That's who we are. And what we do.

  • Our Clients

  • Our Services

    Whether it's a major global branding project or a limited communications assignment, we still follow a process of building the work on a foundation of 'clarity in thought". That means digging deep for brand understanding and to gain actionable insights, seeking to create a true brand idea. Once the idea is nailed, you're on the road to some fruitful deliverables.


    Discovery - Consumer Insight; Brand Appraisal; Audience Optimization; Internal Brand Workshop; Qualitative Research; Quantitative Research; Trend Tracking.

    Ideation - Concept Generation; Opportunities Generation.

    Development - Brand Development; Brand Process Alignment; Brand Stewardship Platform; Brand Architecture; Naming Development; Audience Contact Development.

    Globalization - Transcreation; Strategy Development; Campaign Development.

    Progress - Brand Progress Measurement.

    In addition to the above services, Novell also provides:

    Design and creatives for Point-of-Sale materials.
    Sourcing of the POSM and premiums.
    Placement of POSM and Premiums.
    Promotions including providing well-trained promotional staff and merchandisers.
    Placement of advertisements including print, internet media and television.
    I.T. department that will help you with our client's web design and search engine optimization.
    Public relations department to help launch specific campaigns and organize events.
    Networking parties and data base management.

  • our address

    Novell Management Ltd.
    12/F, Unit C,
    35-43 Bonham Strand East
    Sheung Wan, Hong Kong

    Telephone: +852 2866 0181
    Fax: +852 2866 0445
    E-mail: office@novell-hk.com

  • privacy policy

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    E-mail: info@demolink.org

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